timothy dyer

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Leveraging the current "Travel Wellness Center" campaign and assets, this promotion drove consumers to an online extension of the wellness center called the Orbitz Golf Travel Academy. There they could test their golf skills at the behest of a semi-see-through digital caddy, explore Orbitz' vast travel options centered around golf and finally, win an all-expense paid trip to Pinehurst Golf Resort — with the accompaniment of their very own, personal caddy.

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