timothy dyer

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What's old is new — at least that's what they say. Metrecal relaunched its brand after a number of years of being dormant. With the tagline, "Smart Nutrition To Go," Metrecal had the unique opportunity of ushering in its brand revival in conjunction with another smart brand, the Smart Car. We created an integrated in-store sales promotion, "The Get Smart Sweepstakes" that incented consumers to try Metrecal and enter to win a brand new Smart Car.

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