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AT&T Opening Day Off
For baseball lovers, Opening Day is a national holiday. Why not own Opening Day by giving consumers everything they need to squirm out of work, school or anything else that isn't baseball? This promotional event, driven by The Marketing Arm and sister agency, GSD&M, included online madlibs, how to "fake it" tutorials and the ability for consumers to provide their best "get out of work excuse" for tickets to the game.
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