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eBay Challenge: Check eBay First
eBay wanted to change from being perceived as the place to buy used stuff to the place to buy new stuff. I helped create an integrated, promotional program that challenged consumers to try eBay before traditional retailers. Extensions included branded magazine tabs, the eBay "it List" featuring new items every week and popular show tie-ins with exclusive merchandise offers.
© 2012 timothy dyer - Site by Content Hungry