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Shadow Puppets: Axe In-Cinema Spot
Hair Action can happen anywhere. Especially in movie theaters. As an extension of Axe's "Hair Action" campaign, I authored a faux PSA encouraging guys and girls to consider other movie-goers when engaging in Hair Action.
This piece was was one of Axe's most successful spots to-date for recall and played in movie theaters nationwide.
© 2012 timothy dyer - Site by Content Hungry