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World's Dirtiest Film
Axe Shower Gel. The way dirty boys get clean. This tongue-in-cheek program spearheaded by David Spade called on consumers to join together to create the dirtiest film ever. I know what you're thinking...get your mind out of the gutter. This is all about getting dirty and getting clean with Axe Shower Gel. As part of the overall activation, we created a tour that went across the country and offered a chance for consumers to douse themselves in dirty...from bananna splits to grassy hills and mud pits — and then get clean with Axe shower gel.
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