timothy dyer

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While State Farm transitioned its brand into a more youthful and relevant insurance provider, they cloaked their true identity under the name that posed college students with a simple question, "Now What?" Throughout the course of the initiative, I concepted program enhancements for the campaign. The program revolved around visually-stunning guerilla events that drive young-adult consumers to an entertaining, yet educational website encouraging them to consider the consequences of not having auto or renter's insurance.

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