timothy dyer

Marketing Innovation

Kapsel: The Adaptable Multi-Sensory Environment

Wed, Mar 5 2008

Just ran across this very interesting company who is producing an adaptable "capsule" designed for ultimate flexibility. I work in the experiential business and we often find ourselves working to create completely customized spaces for brand interaction. WIth Kapsel, designers can cost effectively innovate a space that harnesses the power of most if not all the senses. This is one more trend in the direction of user-guided content as, much like open platforms, mash-ups and so on, people can adapt the tool for their own use instead of having to build from the ground up. It's nice to see a trend that is both offline and online. Read more on their site:

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