timothy dyer

Marketing Innovation

Napkin Notebook - Turn the Norm into a Brainstorm

Wed, Nov 28 2007

I should have thought of it. Simple, right. How many times have we made jokes about writing brilliant ideas on the back of a cocktail napkin. With not a lot of work, someone has capitalized on this cultural phenomenon. Faced with both the website an a full page ad in an advertising trade publication, it was tough to escape. Only one place to buy — MoMA (Modern museum of art. Get yours today!

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