timothy dyer

Marketing Innovation

My Posh Twin - brought to you by Burger King

Tue, Aug 7 2007

Late last night I received a text message to my cell phone asking me to go online, submit a photo and check out "someone's" newest creation. When I did, it was a treat that kept me engaged for over 20 minutes. Have it Your Way Technology -- It's a great web application that allows you to upload a photo of yourself and place it into one of several pre-made templates, add some interesting features and envision yourself if you were born posh! Very clever application with very little to do with Burger King. Perhaps it's the royalty play -- connecting what it's like to be the "King" to opulence on a consumer level. Either way, it makes me think that those guys over at BK are smart. And it makes for a real fun time. Watch as I become an unpaid brand ambassador and send it on to all my friends.

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