timothy dyer

Marketing Innovation

Tryvertising: A New Trend

Mon, Apr 2 2007

Tryvertising, a new phenomenon in marketing is now raising its head. Instead of pushy salespeople, it's allowing consumers to unabashedly "try" your product for themselves and use thier own intuition to find what's best. I don't think we're talking about marketing anarchy, but instead allowing the consumer to experience your product...which can only mean one thing: that when it's time for them to try other products, yours must be better. So the lesson at the end of the day: make a better product! When you take away the advertising messaging and the other non-tangables that make up the brand, what you've got left is a question: Is this product superior to the others I've tried? Read more about it by following the link.

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