timothy dyer

Marketing Innovation

Nissan's Lose The Keys Promotion

Tue, Mar 20 2007

Check out this very cool promotion featuring a set of Lost Keys. Here's how it works; to dramatize the push-button ignition system of the new Nissan Altima, the brand will be strategically leaving "lost sets" of keys in bars, night clubs and other places. When cosnumers read the copy on the keychain, they discover that ther's no need to return the keys because the Altima has a push-button starter that doesn't require keys...fascinating...my only question is, how do keep others from "push-button starting your car." I'm sure we'll all find out very soon :)

"Link"http://www.nytimes.com/2007/03/19/business/media/19adcol.html?ex

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