timothy dyer

Marketing Innovation

Tribewanted.com - Convergence of web and reality

Tue, Jan 9 2007

Tribewanted.com. It's a new concept that takes the virtual world and ties it into the real world. The short story? A couple of entrepreneurs decided to buy a small island in Fiji and create a tribe of virtual members (available for purchase) who have a say in what type of low-impact community development occurs there. Not only that, with multiple levels of membership, a tribe member is entitled to a certain length stay on the island each year. So what's the take-away? This is one of the first real convergences of the virtual world with the real world -- where a virtual community becomes quite real. Check out the site at www.tribewanted.com

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